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Pharmaceutical and Biotechnology

From Concept Testing to Launch

Our clients span the globe.

American Opinion Research (AOR) is headquartered in Princeton, NJ, in the heart of the U.S. pharmaceutical industry; but, our pharmaceutical/biotechnology clients span the globe.

In fact, IMS’ very first client was a biotechnology company.

Since then, we have conducted market research for many of the world’s largest pharmaceutical and biotechnology companies, as well as mid-size and even start-up organizations.

We’ve tested concepts, launched products, priced and named them, identified marketing messaging and more.