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Technology and Electronics

From Semiconductors to Software

From concept testing to branding to pricing.

American Opinion Research (AOR) has worked with some of the world’s largest electronics and technology companies.

For one company, a global leader in semiconductors, we conducted business-to-business research, served as communications agency of record, developed its brand positioning and corporate image, and provided advertising, public relations and marketing services. We also developed and implemented a branding program to incorporate new companies into the corporate family as it grew through acquisition.

In other words, we did it all.

American Opinion Research (AOR) has worked with electronics and technology companies to:

  • Test concepts
  • Analyze market demand
  • Forecast product acceptance
  • Measure and build customer satisfaction
  • Build brand equity
  • Conduct concept testing among business-to business customers and consumers and other end-users
  • Conduct competitive analysis
  • Determine pricing